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Step 2 of 6

The basics

Key details that appear on your listing headline. Be specific — listings with clear titles get far more enquiries.

💡 Instead of "Cafe for sale", try something like "Established specialty coffee bar in South Yarra — loyal regulars, full equipment included".

Listing title

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Industry / subcategory

Business name optional

State

City / Suburb

Year established

Number of employees

Asking price

$

Price basis

Reason for selling

🌅

RetirementReady to wind down

🚀

New ventureMoving on to something new

✈️

RelocationMoving interstate or overseas

🏖️

Lifestyle changeSeeking a change of pace

🤝

Partnership splitPartners going separate ways

💬

OtherI will explain in my description

Step 3 of 6

Financial snapshot

Buyers make decisions based on numbers. The more transparent you are, the more serious your enquiries will be.

📊 What is EBITDA/SDE? Earnings before interest, tax, depreciation and amortisation — the most common way buyers assess profitability. If unsure, use your net profit.

Annual revenue

$

Annual net profit

$

EBITDA / SDE optional

$

Revenue history (last 3 years)

2023 revenue optional

$

2024 revenue optional

$

2025 revenue optional

$

Profit history (last 3 years)

2023 net profit optional

$

2024 net profit optional

$

2025 net profit optional

$

Key operational metrics

Monthly rent if applicable

$

Lease term remaining

Stock / inventory value optional

$

Plant & equipment value optional

$

What is included in the sale?

Goodwill and trading nameBrand, customer relationships and reputation

Plant and equipmentMachinery, fit-out, fixtures and fittings

Stock and inventoryCurrent stock at time of settlement

Intellectual propertyTrademarks, patents, software and systems

Existing staff and teamKey employees expected to remain

Training and handover periodSeller willing to stay on and train the buyer

Step 4 of 6

Tell your story

This is where buyers decide whether to reach out. Write like you are talking to a smart, curious person who wants to understand what they are buying.

✍️ Cover what the business does, who the customers are, what makes it different, and what comes with the sale. You do not need to reveal everything — just enough to attract serious interest.

What does the business do?

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Customer base

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Assets included in the sale

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Growth opportunities optional — buyers love this

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Ideal buyer optional

Confidentiality

Most sellers choose semi-confidential to attract buyers without alerting staff or competitors.

Step 5 of 6

Add photos

Listings with photos get 5x more enquiries. You must upload at least 3 photos to continue. The first photo becomes your cover image.

📸 Show the space, the team, the product in action. Avoid blurry or dark shots. At least one exterior shot and one interior shot is ideal.

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Drag and drop photos here, or click to browse

JPG, PNG or WEBP · Up to 20 photos · Max 10MB each

Contact details

How should buyers reach you?

Your name

Email address

Phone number optional

Preferred contact

Step 6 of 6

Review your listing

This is exactly how your listing will appear to buyers. Happy with it? Choose a plan below and publish.

📋

Choose your listing plan

Standard

$99

Live until sold · 10 photos · Basic analytics

Sign in to list your business

What kind of business are you selling?

The basics

Financial snapshot

Tell your story

Add photos

How should buyers reach you?

Review your listing

Choose your listing plan